WHO WE ARE
CEO. Mentor. Mother of Six. Money-Minded Powerhouse.
I’m Crystal Shadel Rivera — a 33-year-old Tax CEO, mentor, and the founder of Rivera Tax & More. I’m also a proud mother of six and a self-made entrepreneur who turned knowledge, hustle, and passion into a six-figure empire.
My journey started in 2011, working side-by-side with my mother, who sparked my love for taxes and financial empowerment. What started as a skill quickly became a calling — helping everyday people unlock freedom through tax education and entrepreneurship.
With over a decade of hands-on experience, I now specialize in helping self-employed professionals, gig workers, e-commerce bosses, and freelancers get crystal clear on their taxes, boost their income strategies, and step fully into financial confidence. I bring clarity, results, and no fluff — just real-life tools for real-world money moves.
This isn’t just a business.
It’s a mission.
To empower families, future CEOs, and community leaders with the tools to win — in life, in business, and at tax time.
5 Fun Facts About Rivera Tax & More
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We’re Family Built & Bossed Up This business was built on legacy — started with Crystal working side-by-side with her mom, and now helping other families create generational wealth.
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We’ve Helped Over 1,000+ Clients Get the Max
From single moms to side hustlers to six-figure bosses — we’ve seen (and filed) it all. No situation is too messy for us to clean up!
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We Train Future Tax Pros, Not Just Serve Clients
We're not just filing returns — we’re building CEOs. Our academy teaches people how to start and grow their own tax businesses from scratch.
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You Can File From Your Couch (Yes, Really!)
We offer 100% virtual filing, mobile uploads, and secure online services — so you can handle your taxes in leggings, with snacks, and kids in the background.
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We Speak Fluent Refund & Entrepreneurship
Whether you want your money back or want to learn how to make money during tax season — Rivera Tax & More is your one-stop power plug.
Danielle H., CA
“As a small business owner, I needed someone who understood self-employment income — Crystal overdelivered! She helped me organize, save, and maximize my deductions like a pro.”
Katie P., OH
This was my first year filing with crystal she was very thorough had my approval for my advance very fast she is professional and just someone that actually takes their times and cares. Not only can she file your taxes she can teach you taxes I was honored to take her tax class last year and I will be doing the same this year. Crystal is very knowledgeable very fun to work with!
Roblin C.
Gran persona y el servicio supera las expectativas! ⭐️⭐️⭐️⭐️⭐️